University of Wisconsin-La Crosse -- Students -- Research -- Periodicals College students -- Research -- United States -- Periodicals Journals History
Contested Memories: G. Heileman Brewery, Working Class Leisure, and the Origins of Oktoberfest in La Crosse investigates the origins of Oktoberfest in La Crosse as a working-class leisure festival that G. Heileman Brewery management created for its employees. It analyzes the involvement of the La Crosse Chamber of Commerce, and how the Chamber and the Brewery combined a working-class leisure festival with a commercialized tourist event to showcase local businesses and products at a national level. This paper also investigates how the festival affected employee unity, solidarity, and class-consciousness. I conducted oral history interviews with past G. Heileman Brewery shop employees to determine how they utilized the festival as a leisure opportunity, as well as their feelings, impressions, and memories of Oktoberfest and the Brewery during this time. Interviews reveal that brewery workers came to regard Oktoberfest primarily as a family celebration, contributing little to worker unity, solidarity, or consciousness. Their experiences, memories, and interpretations paint a complex and intriguing picture of the La Crosse Oktoberfest and its origins. Published as part of the University of Wisconsin-La Crosse Journal of Undergraduate Research, Volume 8 (2005)
G. Heileman Brewing Company -- History Breweries -- Wisconsin -- La Crosse Brewing industry -- Wisconsin -- La Crosse
Meisner, Tracy Waldron, Terri
A UWL student paper. Old Style! Special Export! Blatz! These are all beers that are brewed at G. Heileman Brewing Company in La Crosse. The Heileman Brewing Company is quite different today than when it started in 1858. The Brewery and its employees have undergone many changes over the years.
University of Wisconsin-La Crosse Oral History Program
Lange, Norman -- Interviews Breweries -- Wisconsin -- La Crosse Labor unions -- Wisconsin -- La Crosse La Crosse (Wis.) -- Social life and customs United States -- History -- 1945-1953 United States -- History -- 1953-1961 Fraternal organizations -- Wisconsin -- La Crosse
Lange discusses returning to La Crosse, Wisconsin, following service in World War II. He details his work history and union involvement, describing the brewing industry and his work for Peerless Brewery and his career with the La Crosse Cooler Company. He also discusses his membership in fraternal organizations.